The journey began whilst Harry was studying the dog food industry and was shocked to learn of the high carbon pawprint attributed to pet food. He was equally disturbed at how unhealthy commercial dog food was. The correlation between fresh, nutritious food and improved health became clear and he set out to create dog food that was fresh & healthy with a sustainable twist
Over half of dogs in the UK suffer from obesity and other health issues.
Pet food accounts for up to 30% of the carbon emissions related to food production.
Research shows that dogs fed fresh food could live 32 months longer than commercial dry food.